The Mission
Blue Hen Collective was created with one mission in mind – to empower Delaware student-athletes to achieve their greatest potential in the classroom, on the playing field, and in life.
With the passing of legislation allowing student-athletes to profit from their name, image and likeness, Blue Hen Collective leverages the collective power of the alumni and fans to equip student-athletes with the tools and resources necessary for them to excel both during and beyond their time in Newark. More importantly, we seek to help student-athletes to use NIL to maximize its impact on the community, and to do so the right way, without ever compromising the values of the university and the legacy of all those who have worn the blue and yellow in the past.