Name. Image. Likeness.

University of Delaware STUDENT-ATHLETES

Our mission at the Blue Hen Collective is to empower University of Delaware student-athletes to achieve excellence, both on and off the field. By guiding, strengthening, and supporting these student-athletes, we aim to develop future leaders who are proud to lead with integrity, inclusivity and excellence. We provide innovative opportunities for all University of Delaware students to grow as individuals, graduates, community leaders, and ambassadors for the University and its fans. Our ultimate goal is to help every current and future Blue Hen leverage their name, image, and likeness to build a brighter future for themselves and the University of Delaware community.


Fans of University of Delaware now have the opportunity to support student-athletes directly by joining Blue Hen Collective. Each membership level offers exclusive benefits, and contributions can be designated by specific sport, with funds being allocated equally among all participating team members.


Between 85 – 90%. Blue Hen Collective keeps its overhead costs as low as possible, but must cover expenses related to IT, legal, marketing materials, content creation, student-athlete education, fan engagement experiences, and bookkeeping. 

Yes, members of Blue Hen Collective can denote what sport and their respective student-athletes contributions will be earmarked for. Members can also contact us directly to set up activations with their favorite student-athlete(s).

Individuals and businesses interested in giving larger contributions can do so via the “one-time contribution link” on the membership page, or can contact us directly at to discuss further. Contributions can be specified for specific sports, programs and activations.

No, contracts vary based on the specific athlete and the requirements of the contributor and/or activation. Each deal is individually negotiated and agreed upon by the student-athletes. That being said, Blue Hen Collective seeks to provide equal opportunities for both male and female student-athletes.

No, contracts are not exclusive. We want all Blue Hen Collective student-athletes to thrive under NIL and take advantage of every opportunity that comes their way.

Blue Hen Collective offers University of Delaware student-athletes near limitless opportunities to engage in NIL activations, including: autograph signings, social media promotions, camps and clinics, charity events, special appearances, commercials, NFTs, and many more!

Yes – businesses and individuals can request specific NIL deals with athletes. Contact us at to get started.

While the NCAA does not allow NIL agreements to be predicated on a student-athlete’s continued enrollment at a university, our agreements are limited in time and scope to provide protection for contributor funds in situations where a student-athlete transfers.

No, the collective is not affiliated with the university in any way. It is a third party created to work with University of Delaware student-athletes.

Student-athletes cannot enter into deals that promote alcohol, drugs, pharmaceuticals, political advertising, pornography, gambling or betting, or other opportunities that go against University of Delaware values. Additionally, there must be quid-pro-quo between the athlete and an individual or business. Blue Hen Collective seeks to create a wide range of NIL opportunities for student-athletes that help them grow as young men and women, while also giving supporters an opportunity to interact with student-athletes in unique ways. 

Contributions are not tax deductible.

Blue Hen Classic Title Sponsor

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